Mobile app

Leveraging art therapy and mindfulness to reduce healthcare providers' stress.

Artists Working in Education, Inc. (AWE), is a non-profit organization that sponsors professional artists to nurture the imaginations of Milwaukee youth by bringing creative visual arts experiences directly to the community.
Backstory

Creating space to reset

Healthcare providers experience some of the highest levels of stress in any industry, often putting their own needs second while caring for others. AWE partnered with Lyssna Method to create an innovative, digital experience that gives back to these important community leaders. By offering a pathway to stress reduction in an environment that fits into daily life via art therapy, mindfulness, and wellness to refresh and renew mental health.
Focus on mental wellness and health for care providers.
Strategy

Kick-off workshops

Initially, the goal presented was to provide easy wayfinding to projects of interest for care providers. Through a cohesive discovery process, we uncovered an opportunity to solve a bigger need, addressing high-stress scenarios care provider's often experience. The result was a digitally immersive experience that created engagement triggers at key touchpoints in a care provider's day to measure and reduce stress by combining wellness, mindfulness, and creative activities.
1

Empathy

Post-covid

40-70%

of health care workers are experiencing burn out.

The opportunity

How might we understand the mindset and environment of healthcare workers to build stress-reducing engagement loops?

2

Mindset needs

Art therapy has a success rate of

70%

of alleviating depression and anxiety.

The opportunity

How might we create an experience that’s calming and frictionless to promote creativity?

3

Mobile app

Nearly

75%

of consumers are on mobile devices.

The opportunity

How might we deliver a mobile solution that is accessible and flexible to their environment?

1

Empathy

Post-covid

40-70%

of health care workers are experiencing burn out.

The opportunity

How might we understand the mindset and environment of healthcare workers to build stress-reducing engagement loops?

2

Mindset needs

Art therapy has a success rate of

70%

of alleviating depression and anxiety.

The opportunity

How might we create an experience that’s calming and frictionless to promote creativity?

3

Mobile app

Nearly

75%

of consumers are on mobile devices.

The opportunity

How might we deliver a mobile solution that is accessible and flexible to their environment?

Approach

Prototype creation, hi-fidelity designs with applied branding

Approach

Mapping flows

Collaboration and client alignment

"The app looks AMAZING, thank you! Thank you once again, for your great work on yet another AWE project."

La Shawndra Vernon, Executive Director, Artist Working in Education

Outcome

Creative solution delivered

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