Backstory
Experiential digital learning
They partnered with Lyssna Method to facilitate a design sprint to innovate their next-generation wine wisdom cards to elevate their member experience.
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Member engagement
25%
active subscribers login each month
The opportunity
How might we deliver an engaging educational experience to increase member engagement MoM?
Respondents indicated
50%
have a desire to learn more about wine
The opportunity
How might we create an experience that’s both passive and active learning?
The opportunity
How might we create a fun-hands on experience that creates a connection between product usage and learning?
A rapid 3-day collaborative process to unpack insights, sketch, and prototype ideas to test with customers.
Outcomes:
Test with real customers to validate concepts and usability.
Outcomes:
Finalizing wireframes, visual design, and branding, and building an interactive product pattern library to hand off to engineering- dev-ready deliverables.
Outcomes:
“We had the privilege of working with Kristine and Elise at Lyssna Method on a recent project and I can’t say enough about how amazing the experience was. They were able to complement our team’s experience flawlessly. They went above and beyond to adjust to the needs of the project and provided additional support when needed and stepped back when needed. They created beautiful visuals and seamless user experiences that work extremely well for our customers. They helped with everything from running the design sprint, building the prototype and executing to development-ready designs. We would jump at the chance to work with them again on a future project.”
Desi McAdam, Director of Engineering, Bright Cellars
